I was really impressed the other day when I heard about the guy from Munich who bought the domain name www.Pabst-Benedikt.de a day or two before the Pope chose a name. He researched Ratzinger and determined that there was a good probability Ratzinger would choose the name Benedikt. So, he spent 5 bucks on a domain name and sold advertising to a big publishing company for 10.000 euro. It makes sense since Ratzinger has written lots of books and the site, pabst-benedikt.de, gets about 100,000 hits a day. Anyway, now I'm hearing about a guy from Florida, Rogers Cadenhead (on the left), who did the same thing, but he's not selling the domain name on eBay or selling advertising, he's just using www.BenedictXVI.com to direct hundreds of thousands of people to a charitable organization called ModestNeeds.org.